About the Guest: Bill Catania is the Founder & Principal of RaceQuest. www.racequest.com

About the Show:

• What to do before we begin our sponsorship search
• How to find the right companies to contact
• How to build a list of prospects
• Who to contact at the company
• Getting your foot in the door
• Cold calling
• Best first contact method - phone, mail, in-person, etc
• Conversation tips
• Creating a Sponsorship Program
• What to offer a prospective sponsor
• The Proposal
• The Presentation
• Closing the deal
• Getting commitment
• Responding to objections
• Managing your sponsors
• Keeping sponsors happy
• Getting sponsors to commit for another year
• How does a racer set himself apart from others
• Quickest way to get sponsored
• Biggest mistakes people make
• Creative team funding ideas
• Future trends in team funding
• Any other tips?