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Steve WrightTitle: "Sponsorship Tips from a Hired Gun"
Guest: Steve Wright
Length: 44 min.
Show # 049-1


Interview is part of our Sponsorship Experts Series

About the Guest: Steve Wright is the owner of TNT P.R. & Promotions.
www.tntracingpromos.com

About the Show:

  • How long did it take you to get you to where you are now, and what would you say to our listeners who are already tired and frustrated?
  • What are the top 5 areas I should concentrate on when trying to obtain sponsorship?
  • What advice would you give someone who's brand-new to the sponsorship search?
  • Can you recommend some quality resources for our listeners to find information on potential sponsors?
  • In your experience, what's the best way to get your foot in the door and find the right person to talk to?
  • Do you have a formula for what to do in the first meeting, second etc.?
  • What's your favorite way to close the deal?
  • What are some of the key points you look for when you begin meeting with a potential sponsor that lets you know you are not wasting your time?
  • What are some pitfalls that our listeners should be on the lookout for, and how can they be avoided?
  • What's the biggest mistake you made getting sponsors?
  • What big mistakes do you see others make?
  • What would you say is the one more important thing you've learned?
  • In your experience, why is it that?
  • What information do you wish you had when you were first starting out?
  • What is the difference between you, and all the others doing the same thing that you do?
  • What do you consider to be the most powerful presentation tactic?
  • What's one of the things that you find most challenging about getting a sponsor to return the following season?
  • How can one advertising program stand out among the others?
  • If you could share 3 key points to finding a sponsor, what would they be in order of priority?
  • How about 3 key areas of the presentation?
  • What are some realistic long-term and short-term goals for our listeners?
  • What's the first thing you recommend our listeners do after they're done listening to this call?
  • Who are the people that inspired you and why?
  • What did you learn from those people that you'd like to pass on to our listeners?
  • What do you see as the trend in advertising?
  • What tools/resources would you say are essential to getting and keeping sponsors?
  • As we wrap things up, what should our listeners be doing for the next 30 days, 90 days, and 1 year to improve their overall image in order to obtain sponsorship?
  • What final words of wisdom would you like to pass on to everyone who's listening in to this call?

John KitovitsuTitle: "Quickest Way To Sponsorship"
Guest: John Kitovitsu
Length: 19 min.
Show # 049-2


Interview is part of our Sponsorship Experts Series

About the Guest: John Kitovitsu is the owner of www.getbacked.com

About the Show:

  • What are the top areas we should concentrate on when trying to obtain sponsorship?
  • What advice would you give someone who's brand-new to the sponsorship search?
  • What advice can you give to a racer that's frustrated with his sponsorship search efforts?
  • What steps should we take in preparation for finding a sponsor?
  • What are the best types companies to target for sponsorship?
  • Here's the biggie for most people, how do we make that first contact?
  • What should we be offering sponsors?
  • What's your favorite way to close a deal?
  • What are the biggest mistakes people make?
  • What are the current trends in team funding?
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