About the Guest: Jay Wagner is a multi-talented businessman. When you visit his website, you will have many options to choose from. He has found a way to bring together business and racing which we all know equals sponsorship. Jay can also offer other marketing tools to help fund your racing team. He offers everything for the sponsor search from proposals to website creation. Jay has also offered to take a look at your proposal and critique it for free!.
About the Show:
Can you tell us a little bit about what you do?
How did you get started in racing promotions?
When did you first decide that obtaining sponsorship for racers something you wanted to do?
How long did it take you to get you to where you are now, and what would you say to our listeners who are already tired and frustrated?
What are the top 5 areas I should concentrate on when trying to obtain sponsorship?
What advice would you give someone who's brand-new to the sponsorship search?
Can you recommend some quality resources for our listeners to find information on potential sponsors?
In your experience, what's the best way to get your foot in the door and find the right person to talk to?
Do you have a formula for what to do in the first meeting, second etc.?
What's your favorite way to close the deal?
What are some of the key points you look for when you begin meeting with a potential sponsor that lets you know you are not wasting your time?
What are some pitfalls that our listeners should be on the lookout for, and how can they be avoided?
What's the biggest mistake you made getting sponsors?
What big mistakes do you see others make?
What would you say is the one most important thing you've learned?
Why is it that?
What is the difference between you, and all the others doing the same thing that you do?
What are some realistic long-term and short-term goals for our listeners?
What's the first thing you recommend our listeners do after they're done listening to this call?
Who are the people that inspired you and why?
What did you learn from those people that you'd like to pass on to our listeners?
What do you see as the trend in advertising?
What tools/resources would you say are essential to getting and keeping sponsors?
As we wrap things up, what should our listeners be doing for the next 30 days, 90 days, and 1 year to improve their overall image in order to obtain sponsorship?
What final words of wisdom would you like to pass on to everyone who's listening in to this call?
Where can our listeners find out more about you?
Tell us a little about some of the services you offer?
Interview is part of our Sponsorship Experts Series