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Title: "What Sponsors Want"
Guest: Michael Morris
Length: 64 min.
Show # 005-1


Interview is part of our Sponsorship Experts Series

About Michael Morris: Michael has been in the racing industry for over 18 years. He has participated in many types of racing from local to pro in a variety of series. Today he is driver for the ACFC racing team which stands for the America Coalition for Fathers and Children. Michael is an advocate of children whose lives have been adversely affected due to custody battles between the parents. His website motorsports-marketing.com, has been designed to allow race teams a place to advertise for sponsors. Sponsorship is the only way to continue to move up in racing circles unless as Mike puts it "you are independently wealthy". He has worked in close contact with many marketing directors for large companies and understands the frustration from both the potential sponsor and the race team. His website is designed to allow companies who want to sponsor race teams but don't have the manpower to respond to the constant barrage of calls and proposals that come their way on a daily basis. motorsports-marketing.com

About the Show:

  • What sponsors are looking for.
  • How to approach prospective sponsors.
  • The biggest mistakes teams make between initial contact and closing the deal.
  • How to stand out from the crowd of sponsor hunters.
  • How to get current sponsors to renew for next year.
  • How to use insurance to increase your odds of getting sponsored -- this is a must-hear.

Title: "Get & Keep Sponsors"
Guest: Nina Murphy
Length: 64 min.
Show # 005-2


Interview is part of our Sponsorship Experts Series

About Nina Murphy: Nina has written a book that gets right to the point titled "Sponsors, How to get one, How to keep one". She has been in the public relations venue many years and more specifically worked with drivers, getting them sponsored. She is a former photo journalist and has a very good grasp on media coverage. Nina is still writing although her next book is not about racing. She currently lives in California with her husband. murfink.com/murfink/

About the Show:

  • What big corporations are looking for.
  • How did big name racers get their sponsors.
  • How to write a great proposal.
  • How to make a winning appearance -- on and off the track.
  • The biggest mistake racers make when looking for sponsorship.
  • How to keep sponsors happy.
  • Creative ways to promote your sponsor.
  • How to get press for you and your sponsors.



Interview is part of our Sponsorship Experts Series

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