90 % of the times that I attend a show with one of my five race cars, I pick up SOMETHING in the way of "advertising".
Every year I have a small turnover of "advertisers" on my race cars and trailers. And it amazes me how I meet people. I could be at a car show or at a company event that I was invited to.
Make sure you have some type of hand out available so if someone does stop by you can give them your business car or your "HERO-card" of your race car(s) if you have one.
I am not trying to sell you a copy of the "SPONSORSHIP COACH" but EVERYTHING you need to know is in it.
This past year I knew I was losing two major sponsors and had no idea of how I was going to replace them, just by talking to people that have seen my cars at events that I have had my race cars at over the years, they knew how much exposure that I gave my "advertisers". It was an easy sell. One of my new "advertisers" likes to advertise on Television and my cars will be included. So all my other "advertisers" are really going to get a lot for their money in 2007.
One of my sayings is "Effort=Results" get off your butt and get your car to the show, take as many photos of it as you can and start building a resume of things you've done OUTSIDE of the race track.